And Why Construction Has a Marketing Problem
I was interviewed by Site Steer for their new podcast series last week.
In this podcast episode we discuss the complexities of construction, the perception of innovation within the sector, and the role of AI in transforming the industry. Gerard highlights the barriers to innovation, the importance of effective labelling and marketing, and the challenges of data privacy and responsibility in AI applications. We also explore the changing landscape of expertise in construction, the need for better measurement of productivity, and the necessity for targeted policies to address the unique challenges faced by different sectors within the construction industry.
This conversation re-emphasized with us how construction has a marketing problem, for example in downplaying it's achievements as an innovation driver, it's attractiveness as an attractive career path, or as Gerard puts it in the perpetuation of the 'false myth' of the productivity curve staying flat.
https://www.youtube.com/watch?v=LeKWZQrhyXQ&t=2s
No comments:
Post a Comment
Thank you for your comment and for reading the blog. I hope you find it interesting and useful. If you would like to subscribe the best way is through Substack here:
https://gerarddevalence.substack.com
Thank you
Gerard