The McKinsey
Global Institute report Reinventing construction
through a productivity revolution was released in February 2017.
This is the latest in an ongoing MGI research and consultancy program in construction
and infrastructure, previous reports were discussed here and here.
The infographic from McKinsey shown below summarizes a weighty report,
at over 100 pages, and tells us that:
- The building and construction industry is large, therefore important;
- There are a number of sectors or sub-industries with different characteristics on the supply side;
- Specialized trades have lower productivity than the other sectors; and
- Four of the seven areas of reform are on the demand side (regulation, procurement, contracts and design).
At the beginning of the report MGI makes their position clear:
Even while other sectors from retail to manufacturing have transformed their efficiency, boosted their productivity, and embraced the digital age, construction appears to be stuck in a time warp. In the United States since 1945, productivity in manufacturing, retail, and agriculture has grown by as much as 1,500 percent; productivity in construction has barely increased at all.
The industry is extensively regulated, very dependent on public-sector demand, and highly cyclical. Informality and sometimes corruption distort the market. Construction is highly fragmented. Contracts have mismatches in risk allocations and rewards, and often inexperienced owners and buyers find it hard to navigate an opaque marketplace. The result is poor project management and execution, insufficient skills, inadequate design processes, and underinvestment in skills development, R&D, and innovation. ...Examples of innovative firms and regions suggest that acting in seven areas simultaneously could boost productivity by 50 to 60 percent. They are: reshape regulation; rewire the contractual framework to reshape industry dynamics; rethink design and engineering processes; improve procurement and supply-chain management; improve on-site execution; infuse digital technology, new materials, and advanced automation; and reskill the workforce. Parts of the industry could move toward a system of mass production, standardization, prefabrication, and modularization—a production system—that has the potential to boost productivity by five to ten times."Many barriers to higher productivity and ways of overcoming them have been known for some time, but the industry has been in deadlock. Most individual players lack both the incentives and the scale to change the system. However, there are forces lowering the barriers for change: rising requirements and demand in terms of volume, cost, and quality; larger-scale players and more transparent markets, and disruptive new entrants; more readily available new technologies, materials, and processes; and the increasing cost of labor with partial restrictions on migrant workers. Construction-sector participants should rethink their operating approaches to avoid being caught out in what could be the world’s next great productivity story.
A large
amount of data supporting their view is provided, for example the diagram below.
Each circle represents a country, and the size of the circle shows the size of
the construction industry in that country. The horizontal axis shows the annual
rate of productivity growth in construction from 1995-2015 in that country. The
vertical line at 0% shows that the US construction industry, along with a number
of others, has experienced negative productivity growth in the last two
decades. The vertical axis shows output/hour in 2015, a standard measure of
productivity. It's expected that high income countries like the US will tend to
be relatively high in productivity: after all, that's why they are high-income
countries in the first place. The countries in yellow are the few examples of
nations where labor productivity in construction exceeds labor productivity in
the country as a whole. Australia compares well here, although McKinsey carefully
avoids questions about the reliability and quality of construction statistics.
And
here's a graph showing global productivity growth in construction
lagging average growth in labor productivity in all sectors. (The size
of the data
set is probably enough to overcome the quality issues in the statistics,
so
this is strong proof of an industry with issues, I think).
MGI divides
construction into trades, industrial, civil and residential sectors. Productivity
differences between specialized trades and the other sectors is large, and accounts
for much of the who;e industry’s poor productivity performance. It is
well-known that small firms have lower productivity than large, and the
difference in construction is substantial (20 to 40 percent by McKinsey’s
estimate, I’d add a zero to that for frontier firms.
MGI identified the ten
contributions to weak construction productivity growth In
their 2016 infrastructure report:
- Fragmentation. The construction industry has many small-scale players. For example, about half of construction output in the United States is produced by firms with fewer than 50 employees.
- Skills. Research shows that educational attainment has decreased over the years for the average US construction worker at age 30. This has implications for sector performance. The skill level of supervisors and project managers is critical for good on-site productivity, but it can vary greatly among employees across the same firm. Skill gaps also limit the introduction of new technology.
- Insufficient planning and design. Large projects typically require more than 5 percent of total investment during the planning phase to run smoothly. This up-front investment is often not made, resulting in time-consuming problems and change orders.
- Ineffective procurement processes and contracts. One-round lowest-price bidding processes, for instance, can encourage firms to use changes and claims as a core revenue stream.
- Workflow split. The differing skill sets and working styles of architects and engineers affect the way they work with contractors and can prevent the right degree of cooperation and overlap needed for optimizing the design-build process.
- Limited use of industrialized construction techniques. Approaches such as lean construction, the use of big data-driven building information modelling (BIM) systems, full prefabrication methodologies, and construction flow balancing (that is, the full optimization of material flow and team rebalancing to eliminate downtime) are often not applied to their full potential.
- Limited use of technology. The sector is perceived as being slow to innovate—in fact, most construction work looks just like it did 50 years ago. Recent MGI research found that the construction sector lagged behind most other parts of the US economy in the intensity of digital assets, usage, and labor.
- Risk aversion. Construction is typically a low-margin business. This tends to create a preference for proven technologies and approaches, since there is an insufficient financial buffer to support experimentation and innovation. Furthermore, failures tend to be highly visible, with direct impact on future business, as well as being costly and hard to correct.
- Significant dispersion of performance. There is a wide gap between frontier firms and the average firm in the construction sector—and there are enormous gaps across geographies.
- Uniqueness of projects and project mindset of companies. There is a tendency to approach each project as a unique case. Even if that stems from a desire to provide the client with craftsmanship or personalized service, it has the unfortunate effect of limiting standardization of designs and construction modules or prefabrication. It also discourages contractors.
The most important market failures and dynamics vary between the two groups. For heavy contractors, suboptimal procurement criteria by public and private owners (focused on reducing initially offered prices and offloading risk) combined with, in some cases, corruption or inexperience among buyers—particularly in the public and residential sectors—have nurtured an environment of misaligned contractual and incentive structures. This has led to hostility and change orders rather than productive and trusted collaboration. The results of a new MGI Construction Productivity Survey confirm this picture of lack of alignment across the industry. For example, contractors and suppliers identified misaligned contracts as the most important root cause of low productivity, while the top root cause cited by owners was inefficient on-site execution.
Key issues for smaller specialized trade contractors and subcontractors include information asymmetries that reflect the fragmentation of this part of the construction sector, and the geographic dispersion of projects that compromise the cost transparency of projects for owners and make it more difficult for contractors to benefit from scale. Furthermore, small and specialized trade contractors offering higher-productivity solutions are held back by competition from contractors using less productive but cheaper informal labor and by regulation such as heterogeneous zoning and building codes. Many players in the industry benefit from today’s market failures, earning a substantial share of revenue and profits from change orders and claims, and reducing exposure to competition in an opaque market.
